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Strategy & Planning to Move to a Business 2.0 Company
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  • Blogging, Podcasting & Vlogging Planning
  • Developing Company Evangelists
  • Recommendations for Tools & Equipment
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    Find Out How Blogging & Podcasting Can Help Grow Your Business. What's Right for You?
    One Size Does Not Fit All...

    There is lots of buzz around Blogging, Podcasting & Vlogging (video blogging), but what's it all about? How can these tools help you in your business? Like any other tool, you have to understand the capabilities, what you need to accomplish with your customers, and how to best use each tool before they can help you achieve your goals. Most importantly, the new Web capabilities have to be incorporated into your basic business planning and strategies.

    Community-building Web tools may be new to you, but we've been using them for sometime. For example:
    • Isn't following blogs time consuming? I barely have enough time now.
    • What is an RSS Reader and why should I use one?
    • Do I need anything special to listen to Podcasts (audio casts)?
    • I understand that I can subscribe to Podcasts, how easy is it?
    • Is all this new technology expensive?
    If you are like most business people we talk to, you'll be surprised at the answers to these questions. Not only can you become more current with things happening in your industry and current events, but following key thought-leaders will take you less time and you will find you are more up-to-date.

    We can help you select the right tools and then help you set them up and have them start working to maximize your customer, partner and key influencer relationships.

    Find them. Engage them. Convert them. Evangelize them… Elevate them to the position in your company they deserve.

    Finding the time it takes to develop and execute a strong marketing plan that reaches all of your audiences may be the biggest marketing challenge of all.

    However, here are the other top contenders we hear about from business owners and marketers:

    1. Attracting Qualified Prospects


    2. Acquiring Profitable Customers


    3. Identifying Customer Evangelists


    4. Building Customer Communities


    5. Recruiting Industry Influentials