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Naked Conversations
by Robert Scoble & Shel Israel

How Blogs are Changing the Way Businesses Talk to Customers

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At Resonnect, we invest a significant amount of time in research. And, we delight in sharing insights and information from a variety of sources. Check back often!

Our white papers are offered in pdf format. Some may take a few moments to load... we're told they're worth the wait!
  1. How to Write a White Paper in 25 Minutes...
    Forget Writing, Record An Audio White Paper!


  2. Evaluating Growth Strategies...
    Planning for 2007


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    Tips on Following Experts' Blogs & Podcasts
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Word of Mouth Marketing... Harnessing Your Most Valuable Resources
Word of mouth marketing is not a program or a quarterly initiative... it's a new way to run your business. Find out how small companies are turbo-charging their growth. Get the article...
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Find them. Engage them. Convert them. Evangelize them… Elevate them to the position in your company they deserve.

Finding the time it takes to develop and execute a strong marketing plan that reaches all of your audiences may be the biggest marketing challenge of all.

However, here are the other top contenders we hear about from business owners and marketers:

  1. Attracting Qualified Prospects


  2. Acquiring Profitable Customers


  3. Identifying Customer Evangelists


  4. Building Customer Communities


  5. Recruiting Industry Influentials